Defining Your Audience Through Social Targeting
We use a hybridized approach to audience targeting for your services and/or products.
Through competitive analysis, search and social we’ll model you different audience personas. What questions are they asking? Where do they hang out online?
Customer & Client Interviews
You need an intimate understanding as to who your customers are.
By using surveys and interviews, we can research and interview your current clients and customers. With carefully designed questions we’re able to derive structured feedback that will enable us to discover your unique value proposition.
Psychographic Analysis & Targeting
What are psychographics?
Simply the study of personality, values, opinions, attitudes, interests, and lifestyles.
Through the use of data and social insight, we’re able to build you out customer persona models.
Demographic Segmentation
Through the use of social analytics tools we’re able to segment your market according to age, race, religion, gender, family size, ethnicity, income, and education.
Once we’ve built out an initial audience through Google and Facebook remarketing lists- we can then retarget additional content to this customer pool.
Content Audits
If your site already has a lot of content on it – we can run it through a content audit.
This is a health check-up on your website. It involves 15 different sections of analysis and over 150 checkpoints. We want to see how you’re doing right now before moving forward.
We’ll check things such as your site architecture, speed and performance, inbound and outbound links.
